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Coby Bullard and Eileen Pedante-Stone - Date unknown Photographer unknown.
25 January 2018
CP Bolsters Sales and Marketing Unit


Calgary Alberta - Canadian Pacific Railway (CP) strengthened its Sales and Marketing team with the addition of two new vice presidents and reorganized the group's structure to better meet the needs of current and future customers.
 
The team comprises three business units, each led by a vice-president reporting to John Brooks, Senior Vice President and Chief Marketing Officer.
 
The business units are Grain and Fertilizers, Energy Chemicals Plastics (ECP) and Merchandise, and Intermodal and Automotive.
 
"The realignment of our Sales and Marketing structure allows us to better leverage customer relationships and marketing strategies as we focus the team on sustainable, profitable, growth into 2018 and beyond," said Brooks.
 
"Our proven operating model, discipline on costs, and system-wide fluidity has us well-positioned for growth, and this new team is committed to delivering for customers and shareholders."
 
Coby Bullard leads Sales and Marketing for ECP and Merchandise.
 
Bullard comes to CP from C.R. England and Crest Logistics where he was most recently President, Intermodal.
 
Bullard also brings almost a decade of railroad experience from BNSF, where he worked in increasing levels of responsibility in sales and marketing, customer service, and operations support.
 
Eileen Pedante-Stone leads the Grain and Fertilizers business unit.
 
Stone joins CP from UPS Freight, where she had more than 25 years of experience in sales and marketing in the freight transportation industry across the U.S., Canada, and Mexico.
 
Stone was most recently Vice President, Sales.
 
Jonathan Wahba, who joined CP in February 2017 as Vice-President of Sales and Marketing, Intermodal and Grain, will now lead Sales and Marketing for Intermodal and Automotive.
 
"We are thrilled to have Eileen and Coby join the CP team, and together with Jonathan, we are confident our Sales and Marketing leaders have the experience, energy, and integrity to help CP grow alongside its customers," Brooks said.
 
"It's an exciting time for CP and we look forward to driving value on behalf of our customers."
 
Stuart Chirls.

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